50 Links Can Work Better Than 500 Links

You probably know that inbound links to your web site are important to achieve high rankings on Google, Yahoo and the major search engines.

If you want a high ranking for a special search term then you need to optimise your web page for that specific search term. In addition, you need to get quality links from other web sites that point to the optimised web page.

A web page with 50 inbound links can rank higher than a web page with 500 inbound links.

The quality of the links to your webpage is actually more important than the quantity. Links from related web sites that also contain the targeted keyword achieve greater results than general links from unrelated sites. There are also many other factors that influence the quality of a link.

Analyse the linking structure of your competitors

If your web page is not found on the first page of the search engine results for your keyword, then it might pay to invest some time investigating the link structure of the higher ranked web pages:

• How many inbound links do they have?
• Are their pages linked from .gov or .edu domains?
• Exactly which web pages link to your site, and which web pages link to the top ranked pages?

You should also analyse the web pages that link to the top ranked pages:

• Do these pages use this keyword in the links?
• Do these pages use this keyword in their titles?
• Do these pages use this keyword in their content?
• Which other keywords are used in the web pages that link to the top ranked pages?

The correct linking structure is key to your success

Getting the right links to your web site is an important step to high search engine rankings. Many webmasters focus only on getting as many links as possible, not considering the quality.

If you understand which links you need, you can achieve better results with less links.  The focus should be on quality instead of quantity.

Unfortunately, it can be time-consuming to analyse the linking structure of the top ranked web pages. To assist in this process we suggest reviewing Top 10 Inbound Link Optimizer.

You need the right links to get high rankings on Google, Yahoo and other major search engines.  This tool may assist you to find the best linking structure for your web site, quickly and accurately.

If you need further assistance to build a successful linking structure and achieve high rankings for your web site, please contact us for a quote.